The report “Think Ecological” is released by BPM Forum, surveying on 175 IT professionals and executives from companies such as Yahoo and Time Warner in December and January. Think Ecological is a joint venture of BPM with Intel and Rackable Systems, persuading businesses to adopt green IT strategies for data centers.

Survey Results
The survey results shows

• 82 % of IT professionals agreed their companies were now more aware of ecological concerns than a year ago.
• 81 % said the industry was failing to make changes to reduce energy consumption.
• More than 30 % said their companies were nowhere near to the green IT standards and doing nothing to embrace green IT strategies.

Data Centers at Gun Point
The data centers in US currently consumes almost 2% of the power supply, same as televisions and are supposed to double up the figure by 2011. The consequences could be terrible for those companies, which provide services using data centers. As per the U.S. Environmental Protection Agency, limited power supply and power failures will temporarily disrupt operations at more than 90 percent of data centers during the next five years.

Almost half of world's data centers will face problems getting the electricity to run and cool their equipment. These views are of researchers at Gartner, which suggested companies to incorporate virtualization and combined heat & power technologies. Known as co-generation, it can simultaneously produce electricity and useful heat from single fuel source like biomass, biogas, natural gas, coal, oil, etc.

Demands & Solutions
The demand of computer services is rising and so of computer hardwares. Thought the demand is increasing the power supply is not meeting it. This gap is widening and it needs to be figured out somewhere. So if the demand of technology can't be decreased, it can be complemented with making the technology efficient.

Reducing energy consumptions need a lot of effort and upgrading servers could be one of them. The average server working in these data centers are around five years old. Using new age processors and solid state hard drives could minimize the energy consumption by 30%. The new age hardwares are designed to withstand high temperatures minimizing the cooling cost.

A number of companies are doing a bit by enhancing their carbon footprints instead of tackling substantial uses of energy and resources. Tangible options, such as recycling or turning off the computer at night, or printing on two sides of a piece of paper, have been adopted by many of them but they need to take it to the next level. The emphasis should not be only on day-to-day processes but at the infrastructure that drives your technology.